With the intial launch of the Shopify Fulfillment Network completed, Shopify merchants suddenly had the ability to manage their e-commerce orders from purchase to porch. However, in order to grow its logistics operation Shopify needed to make the shift from an enterpise sales model to a product-led growth model.
Note: this work was completed while full time at Shopify. If you are interested in learning more about this project, please reach out.